Here at Rogue Valley Runners, we are committed to properly fitting each foot that walks or runs through our doors. Every employee is trained to talk with you about your specific needs, concerns, or goals ensuring you that the shoe that you are fitted for is the right shoe for your foot. We also offer a free video camera/stride analysis service at the store to help with your footwear selection.

Hal Koerner, Owner

An outdoor enthusiast since age the 10; Hal has been hiking, running, and biking all over the United States. His real passion however is running, more specifically running the trails. Hal has been named one of the top ten ultra-runners in North America 9 times over the last 10 years. To date, Hal has run over 120 ultra-marathons (any race over 26.2 miles, and typically up to 100 miles or more) and finished in the top 3 in 75% of them. With first place finishes two years in a row at the Western States 100-miler – considered to be one of the oldest ultra trail events in the world and certainly one of the most challenging.

In addition to running races Hal is also the race director of 3 Southern Oregon runs: Tar N' Trail 6 Mile, Lithia Loop Trail Marathon, Pine to Palm 100 Mile Endurance Run.


Hal views Rogue Valley Runners as the vehicle towards which people can gain a healthy perspective of themselves, their goals, and their community as it relates to being physically active. "Community involvement, whether it be on the city streets or up on the trails is just one venue by which we can create some awareness around our need to give back to the city that gives us so much."

Abbey, Store Pup

Even though she has never entered a race, Abbey trains rather diligently logging the daily miles like a traveling salesman. We imagine she likes her svelte figure and wants to keep it that way. (Don't tell her we told you so.)

Ryan Ghelfi, Sales

"I came to Ashland 5 years ago, to go to college and to run cross country and track, mostly for the running. Now that my college career has come to an end I will be moving up to running longer distances. I have run one marathon on the roads, but am looking forward to hitting the trails. I am a big fan of mountains, and all they have to offer. In addition to running in the mountains around Southern Oregon I also ski frequently, winter, spring and summer, most often climbing for my turns. My goals include skiing first descents, setting long trail records, and never getting a 'real' job."

Fred Garcia, Sales

Fred is a certified personal trainer and former cross country coach who has completed numerous half and full marathons. Fred has over a decade of experience helping athletes, inspiring young adults and working with busy professionals. Fred is passionate about running and believes one is never too old to start a running program. At age 42, while working at a sedentary corporate job, he began to train for his first marathon and lost 40 pounds in the process. He has been running ever since. He enjoys running just about anywhere, but his primary love is trail running and connecting with nature.

Brett Hornig, Sales

"My name is Brett Hornig and I graduated from Southern Oregon University with a degree in Business Administration with an emphasis in Marketing. I ran Cross country and Track and Field for SOU, but am very excited to start running longer trail races. I have always favored the trails, and can't wait to explore the endless miles of single track that Ashland has to offer. I've always had a passion for the gear aspect of running; most importantly the footwear. Anyone who has run with me knows I am the shoe nerd who is always eager to run in the latest product. I hope to further pursue a career in the running industry, whether that be designing, testing or marketing products."